Corporate gifts can also be a means of creating or enhancing the goodwill of the company. It is one of the most effective marketing tools and can be efficiently used for sales promotion and marketing. Communication is a great way of sending the right message to the right people. It is one of the most effective communication tools which can be used both within and outside the company. Corporate gifts can be used to convey the message of employee loyalty, employee appreciation, encouragement, inspiration within the Company. It can be an ideal way of creating awareness about the products and services of the company, while also reminding a client how important they are to the company and showing appreciation the clients continued support in delivering projects.